From drowning in work, to scaling and DOUBLING her turnover with more time to enjoy life.

Feb 14, 2025

When this client came to work with me, she was working very hard, trading her time for money, which meant she wasn’t able to focus on the things that would get her out of the vicious cycle she was in – one that was keeping her from growing her business and having the life she wanted. This client is incredible at giving value to her audience. She consistently shows up through her podcast, daily on Instagram, and with regular high-value free challenges.
Whilst my client was making money, she was undercharging and overdelivering. She knew what she was capable of, recognised the potential she had, and was ready to be supported to make it happen. Read until the end.
Mindset:
One of the first patterns I supported my client in becoming aware of was her tendency to overgive and overwork. Her desire to help others often looked like undercharging and giving far more of her time than her clients were paying for. This left her feeling undervalued and meant she was prioritising others over herself and her business. I guided her to see that not putting her own needs and business first wasn’t sustainable. I also helped her realise that by focusing on making her business more profitable, she could create a much greater impact – whether that was through charitable donations or continuing to offer valuable free content for those who couldn’t yet afford her paid services. Although this client had done therapy and some mindset work before, together we made daily mindset practices a new non-negotiable. This helped her rewire her thinking to consistently seek out the positives and opportunities around her. I also introduced her to tapping (EFT), which has become a regular part of her daily routine.
Energy:
Something I often ask my clients during sessions when they are making a decision is: What is your body telling you?
When we first started working together, this client was so busy that being still felt impossible. I encouraged her to do the uncomfortable – close her eyes, return to her breath, and become present. Through this practice, she began to release much of the discomfort that she had been subconsciously avoiding by over working. She was able to experience safety and security in the moment. Like many high-achievers, she was operating from the belief that “success comes from hard work” and was sacrificing herself in pursuit of her next level. Together, we flipped the script. She committed to doing what initially felt counterproductive – prioritising her physical health. She started going to the gym regularly, which helped her complete stress cycles. As a result, when she returned to her money-making activities, she had a clearer mind and was therefore far executing the strategy with far better precision.
Strategic Action:
This may surprise you, but I immediately put my client on a sales ban. What was integral to reaching her next level was creating space to be intentional with her offers – ensuring she was paid well and left room to scale. This client is incredible at taking action, and I knew that action needed to be strategically directed to achieve her goals. With a well-nurtured and warm Instagram audience, we worked together to create new offers in her product suite that aligned with her vision: making more money while creating more space and freedom. We decided on a new price point for her 1:1 services that felt exciting and exclusive. She increased her rates sixfold. I supported her in crafting the messaging and marketing needed to sell at this elevated price. With the cash injection from a high-ticket client, she was able to focus on developing her first group programme, transitioning from 1:1 to 1:many. With these new offers in place and her feeling aligned and excited, we mapped out her launch strategy. I helped her design a warm-up event to move leads from cold to hot and ready to buy. Together, we clarified an irresistible marketing message for both her warm-up event (to maximise sign-ups and grow her email list) and her group programme. The result? She filled her first group programme, making £17k! With more time on her hands and consistent recurring revenue, we began working on medium-ticket self-study offerings she could run ads to, as well as a low-ticket offer, which attracted over 100 sign-ups.
The Results:
My client doubled her sales in the first six months of us working together and is now making over £6,000 in recurring monthly revenue. She has renewed her contract for another six months, and we are now focused on doubling her sales again by growing her audience, raising her profile, optimising her evergreen funnels, and using ads to increase traffic.

This series isn’t to say these are what you must do in your business, because every business owner and every business is different, however it is to show you how Mindset, Energy and strategic action ™️ create amazing results because they are the pillars that every business is built on.

Claire Stansfield is a serial entrepreneur, business coach and Strategist for female entrepreneurs who are ready to get out of their own way and start, grow and scale an impactful, profitable and sustainable business that they love.

She started her first business 26 years ago at the young age of 16, and went on to grow it to be the UK’s most successful wedding hair and make up company, she then took those skills and built 2 other businesses, a multi award-winning event florist and a product business.

Claire made 6 figure+ the first year in her coaching business and just 2 years in, is a multi 6 figure online business coach, she has achieved this by mastering her mindset and energy and optimising proven and effective marketing and sales strategy . She works only between 15-20 hours a week.

When Claire isn’t leading her tribe of passionate and driven entrepreneurs, you will find her with her making up dance routines in the kitchen with her daughter age 5 and her husband.

Claire loves 1:1 yoga, mindfulness, walks by the river and lychee Martinis! When she is at home, she drinks about 8 cups of tea a day!!

Her work over the years has featured in Metro, The Guardian, Yahoo Online, Cosmopolitan, Glamour, BBC and more.

Alexis Krecelic

– Alexis Krecelic

BUSINESS OWNER 

“Now my income is 5x from the last month and 6x from before!”

Claire is amazing when it comes to detail, instead of a coach, I feel like I have a friend and business partner helping me along.

In the first 10 days of working together I renamed my business, landing a high-end client, redid my branding and design, and found my ideal client and message.

I have now started to scale my business selling group coaching programs, and online courses as well as serving one to one clients consistently.

Now my income is 5x from the last month and 6x from before!

Catherine Taylor

– Catherine Taylor

BUSINESS OWNER

“Claire helped me DOUBLE my sales in the first month of working together!”

I grew my team and created training courses to add an additional revenue stream which have sold out each time generating me an extra £4,000 a month! In the 6 months working with Claire, I have made 6 figures in sales!

All things I dreamed of doing and never thought in such a short space of time this was possible. As well as helping me create a more professional image for my business and gain more bookings, she has helped me get into the best frame of mind to believe in myself and push myself more than I ever would have without her. As well as exciting, It was quite scary investing money in a business coach, but within the first month of working with Claire I made the money back! It has definitely been the best investment I have ever made in my business and myself and highly recommend her to anyone who wants to grow their business

Kate Avery

– Kate Avery

BUSINESS OWNER 

“14 NEW CLIENTS ON FIRST EVER GROUP MENTOR PROGRAM, and just shy of a FIVE FIGURE LAUNCH!”
“When I started the accelerator programme, I was feeling a bit lost and was in need of someone who I could bounce ideas with. I knew in my head what I wanted to do, but needed the push and a dose of confidence and self-belief to make things a reality.
Having the accountability made a huge difference. It ensured that I was doing the do and making moves forward in growing my business.
In the last 6 months, I have planned and launched my online wedding florist mentoring programme for new wedding florists. It is something that I had been throwing around in my head for years! But I needed the push to get it out of my brain, and I was amazed that 14 lovely ladies ended up joining me on my Beta programme. It has been a real success and something which I am absolutely loving delivering. I wouldn’t hesitate in recommending Claire as a coach and mentor. Claire provided the space for me to start valuing myself and my offering, and gave me the confidence to elevate my prices and truly believe that I deserved success. I made my investment back and more whilst still on the programme and I know that without the support of the accelerator I would still be sat here 6 months on dithering whether to launch my programme!!

Beyond pleased that I joined!”

Ruth

– Ruth Gilbey

BUSINESS  & MARKETING COACH 

“I MADE BACK 12x MY INVESTMENT WORKING WITH CLAIRE.”
“Claire has so much experience running businesses successfully, I knew she would give me the much needed insight, and experienced support. Claire helped me achieve my goal and in the time we spent working together I made back 12 x what I invested to work with her. Claire helped me with my sales pitch, my webinar and my sales copy, Claire really helped me convert and close sales. Claire isn’t just a brilliant mindset coach, but she also has experience to help you convert sales, and if we aren’t converting and making the sales what’s the point? Many people find it hard selling and promoting themselves and Claire will guide and support you through this, and work with you on your mindset so you feel comfortable selling.

If you want to move forward and have a successful business I highly recommend working with Claire.”