1k months to 5-5.6K months with a robust funnel to attract consistent leads and sales!

One thing that I absolutely live by, and that’s largely contributed to my success in all 4 of my businesses, is putting service and the satisfaction of our clients – i.e. people at the forefront of EVERYTHING we do!!

So, I am so excited to share this success story with you as I believe it to be such a beautiful illustration of what is possible when you come from a place of service and selling with heart as well as maintaining an intention to make your business as profitable as possible!

I see many business owners in the online space shooting themselves in the foot by being too rigid with their offers.

What do I mean by this?

If you have someone in front of you who wants to work with you and that you know you can help, but your existing offers aren’t a great fit for them, I recommend creating something that is tailored to meet their needs to help get them closer.
Now, let me be clear. I do not mean doing this at the detriment of your own boundaries, signing someone who isn’t a good fit to work with you, undercharging or doing something that doesn’t feel good to you.

Read on to see what I do mean.

Result:

This client came to me wanting to grow her design business, she was feeling frustrated not knowing what strategies to use or how to use them best to get clients. Lacking self-belief and confidence in her abilities to make the money she wanted from doing something she loved that helped people, meant she was undercharging and feeling like her boundaries weren’t being respected by any existing clients, which was taking away some of her joy. Being in the online space meant that she was seeing what other designers were achieving and how much money they were making and found herself in comparison mode, not knowing where she needed to focus her time to move closer towards her goal of predicable and consistent leads and sales and enjoying her business again. During this client first call with me, we both felt a connection. I had helped other designers before and knew I could help her reach her goals too, but the investment in my full 6-month program felt too much of a leap for her. I suggested what is now called my Clarity-Content-Clients Intensive, I knew this would get her moving in the right direction to start attracting dream leads and making sales. She was a big YES ! We started with a deep dive coaching call to craft an irresistible offer, with magnetic messaging to attract her dream leads, this was followed by remote support with marketing copy consultancy where I gave her direct feedback on her content before she posted it. Inside this container, she decided to raise her rates, and I showed her how to shift her messaging and marketing to bring everything into alignment. Within a few days a new pay in full client came forward paying her new rates, they had been activated after reading one of her new sales posts. Happy at the progress she had already made and seeing how much there was still to work on to build a business that brought her predictable, consistent and sustainable sales, she decided to take the leap and invest in my 6-month coaching program, opting for the monthly payment plan. Her results have been nothing short of incredible, both in terms of tangible and intangible! My client has overcome her fear of being visible online, hosted her first live event which helped her grow her email list, and make sales. The best bit? She surprised herself, and she actually found herself loving it! This week she said to me- You have helped me gain so much more confidence in my abilities, my money mindset has been completely transformed- The last few months she has been cruising into 5-5.6K a month, she now has proven and effective strategies that work for her and that she enjoys actioning.

Mindset:

When this client first came to work with me, she had real visibility fears, being an introvert, the thought of posting regularly online, showing her face and especially going live made her feel really uncomfortable. It was a real block for her. My client had been undercharging and over delivering, leaving her feeling resentful, she had money mindset blocks associated with making money from helping people and doing something that she enjoyed. My client knew what she should be doing, but her fears of being seen by family members and old school friends online resulted in fear of judgement, these fears really stood in the way of her owning her brilliance. Using powerful questioning and holding space for her, we were able to gently explore the blocked energy and get to the root cause of it, so she could let go of old beliefs that had been standing in her way, and choose new empowering beliefs that served her. As a result, she has grown in confidence, and fully express her authentic self through her messaging. My client was committed to becoming consistent with her mindset work, because she saw this made a big difference in progressing towards the results she wanted, but every time she came close to a 5k months she pulled back from doing it, and so working to break this pattern was some of the most important work we did together, so she could cruise through the goal and maintain the income months she had been desiring for so long.

Energy:

This client values joy, and so one of the questions I asked her frequently was – How can you bring more joy to this action? What would feel more joyful to you? This enabled her to make decisions more quickly, and shift her energy, which meant she was able to approach her whole business through the lens of meeting her need for joy. She decided that she would pin everything back to a meaning that brought her joy-connection, people and serving, she chose to trust that money would come as an inevitable bi product of this, and of course it did! My client went from overworking to giving herself a day off a week to follow her joy, sometimes that looked like working on her passion projects, and other times not working at all. By valuing herself more, she was able to create clearer client boundaries, which protected her energy, allowing for more growth.

Strategic Action:

A willingness to push her edges and overcome her fears meant she was able to explore marketing and sales strategies without limits to find what worked best for her business to reach her desired results. She filled and hosted her first live event on Facebook after being afraid of going live (and found she loved it!), she posted regularly on Facebook and Instagram with intentional content, and videos on stories, she has found her rhythm with a high converting opt in and an optimised funnel to attract and warm up leads. I also supported her to implement standard optimising processes and systems to save her time, improve her clients experience as well as give her a feeling of safety as she began to hold more clients at one time.

1.) It is so important to check in regularly that we are continuing to build a business that’s in alignment with our values, so we don’t end up with a business that we want to burn down. When growth happens it can happen fast and this is one of the things that can go out of the window, so helping my client stay in alignment with her joy to build her business with joy at the heart has been just incredible. 2.) So much of this clients growth has come from a willingness to call herself out. The level of self awareness she gained meant she has been able to break the patterns that weren’t serving her faster, and this also enabled us to deep dive and explore the real problems V the surface problems, which is what creates lasting sustainable growth. 3.) Sometimes the people we love don’t know how to show their support and pride, but they are watching us! There have been many times when we cried happy tears together, and I had goosebumps witnessing her transformation. The most recent was when she told me that she had been able to go a few months without asking for any help from her husband, and he’d bought her a new piece of office furniture as his way of saying he was proud of her!