We’ve all been there, seeing the amazing results and transformations our work creates only to get a lacklustre testimonial land in our inbox that goes something like, ‘Claire’s coaching helped me so much; would highly recommend!’.

Nothing original or different to what’s already on your website, no Oomph, no details, and you’re left thinking… OMG, I literally helped this woman change her life!

But what if you could swap those generic replies to your request for a testimonial out for your clients sharing the nitty-gritty, the wow is that even real results, that you know the people struggling with the problems you solve would absolutely love to hear, and would no doubt have them knocking down your door wanting to throw money at you for a place to work with you?

Well you can have that!

That’s exactly what me and my clients have done from sharing strategic testimonials as part of our strategic marketing ecosystem!

One of the biggest things I’ve learned from building and scaling three service based businesses over the last 30 years is this: especially in a saturated market,

Juicy detailed testimonials are required. Full stop.

Because trust and reputation are two of THE most powerful sales tools in any business, in any and every economy.

Many moons ago, before I became an accredited business coach, I built and scaled one of the UK’s most sought after wedding hair and makeup agencies over 24 years, growing a team of 15 and supporting thousands of clients every year.

And one of the reasons we became so in demand was not just because of the service we delivered, but because of the way women spoke about us afterwards their word of mouth helped do the selling for us.

At its peak, more than 50% of our bookings came from women who had already read our testimonials, case studies, and client stories before they even enquired. Our strategic testimonials and case studies did the heavy lifting for us.

New leads already trusted us, saw our incredible value and wanted to experience what we created. We were desirable.

I carried the same principles of excellent service and shared my clients words in strategic case studies that showcased their results into my coaching business, and it helped me get fully booked and make £119k my first year in coaching and staying full for 7 years, helping women build desirable personal brands, and reliable, sturdy businesses that support them financially and personally through marketing eco systems that deliver results,

In this guide, I’m going to show you how to turn the incredible work already happening inside your business into one of the most powerful trust building marketing assets available through strategic testimonials and case studies that you can use on your website, social media, and sales pages, and share on your podcast.

Literally anywhere and everywhere.